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11 tips for a better Facebook ad campaign
Headers:
| From: | =?UTF-8?Q?SEOptimise_=C2=BB_blog?= <****@seoptimise.com> |
|---|---|
| Subject: | 11 tips for a better Facebook ad campaign |
| Date: | Thu, 02 Feb 2012 13:07:37 +0000 |
Body:
SEOptimise blog///////////////////////////////////////////
11 tips for a better Facebook ad campaign
Posted: 01 Feb 2012 05:31 AM PST
http://feedproxy.google.com/~r/seoptimise/~3/XYnMWss2FAs/11-tips-for-a-better-facebook-ad-campaign.html?utm_source=feedburner&utm_medium=email
As I have found out the hard way, Facebook ad production is extremely
labour-intensive. Therefore it is imperative that you incorporate an
effective ad production workflow to best utilise your time. Here are eleven
tips Ive been able to come up with over the past few months.
Account structure
In the Facebook Ads hierarchy, account is the highest-level object. Every
account is associated with a specific users Facebook account. Campaigns are
the second tier that sit under the account level. Unlike in Google Adwords
where ads are held within ad groups, campaigns hold ads within Facebook.
Its at the campaign level that daily budgets are assigned. Each campaign
can hol