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This is the ReadWriteWeb Daily Recap for 01/25/2012


Could You Ever Love An Ad?

Today, ads are something we skip. They coat everything we watch, read and
listen to like a sticky film, blinking and shouting and shocking us into
paying attention. Their value is measured in "impressions," how many
people's eyeballs scan past them, and on the Web, a click on an ad is the
holy grail. That's what passes for "engagement."

Have you ever seen an ad that made you say, "My daughter would love this
ad!" Cooliris builds ad technology that elicits that response. "Our vision
is to make every single pixel in the ad interactive and living," says Aneesh
Karve, product manager of Cooliris' ad technology, AdJitsu. So far, it has
pushed mobile and desktop ads into three dimensions, creating ads you can go
into and look around. Today, it's offering a first look at
"high-interaction" ads, which unlock the laws of physics in touch-controlled
ads.

http://www.readwriteweb.com/archives/could_yo

Tags: agent, windows, microsoft, million, free, design, phone, mp3, technology.