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Headers:
| From: | =?UTF-8?Q?SEOptimise_=C2=BB_blog?= <****@seoptimise.com> |
|---|---|
| Subject: | SEOptimise |
| Date: | Wed, 18 Jan 2012 13:07:50 +0000 |
Body:
SEOptimise blog///////////////////////////////////////////
Why SEOs should be conducting user testing research
Posted: 17 Jan 2012 07:07 AM PST
http://feedproxy.google.com/~r/seoptimise/~3/uhv7lU9riN8/why-seos-should-be-conducting-user-testing-research.html?utm_source=feedburner&utm_medium=email
‘Build websites for users, not search engines’ is the advice continually
propounded by insiders at Google. As SEOs, we’re used to looking at
websites and analysing how they would be viewed by a search engine. In
actual fact, though, there’s a fairly big overlap between what’s helpful
for a user and what’s helpful for a search engine, and the user and search
engine experiences can often mirror each other. That means that it’s often
worth carrying out user testing research in the initial stages of your SEO
project to gain valuable insights into how real visitors view and use your
site.
User testing isn’t just about usability for humans